Current Event Enrollment Information

Online enrollment for the 2019 Spring session of Drive 4 UR School and 2019 Year session of Drive 4 UR Community will open on Wednesday January 23, 2019 at 1PM EST for all Ford and Ford Lincoln dealerships nationwide.


  • Only dealers can enroll for events
  • Enrollment must take place online
  • On enrollment day, dealers must log-in and select the "Enroll an Event" page to register each event desired
  • Events are limited and on a first-come, first-serve basis
  • Event date and partner information are required for enrollment
  • Events must be enrolled at least three weeks before the proposed event date
  • As recognition for their commitment to the program, a limited number of early enrollment events for Drive 4 UR School will be available to actively enrolled Consumer Experience Movement (CEM) Dealers starting at 1PM EST on Monday, January 21, 2019. This early enrollment period is for CEM Dealers only. Enrollment must be completed online and events are available on a first come first served basis. Please contact Cindy Tenerovich (313-323-6366) for additional information about CEM


  • Dealers can host a total of three (3) events in 2019
  • All events can be either Drive 4 UR School or Drive 4 UR Community
  • Events can be held in the same session
  • Eligible dates for each session are:
    • Drive 4 UR School 2019 Spring: March 1 - July 31, 2019
    • Drive 4 UR Community 2019 Year: March 1 - December 31, 2019
    • Drive 4 UR School 2019 Fall: to be confirmed; enrollment will take place later in the Spring
  • NEW FOR 2019: All events will be Ford-funded. There are no longer 50% dealer-funded events

Drive 4 UR School is offering the opportunity to host a 2019 EcoSport or 2019 Edge Bonus Drive in conjunction with a dealership's 2019 Spring Drive 4 UR School event. An opt-in for this opportunity will be available on the Drive 4 UR School enrollment form, but Bonus Drive opportunities are NOT guaranteed. Bonus Drive events will be awarded through a randomized lottery system to those that opted-in.

Drive 4 UR School events that are enrolled in the 2019 EcoSport or 2019 Edge Bonus Drive opportunity are eligible to raise up to $8,000 in a single day: $6,000 for a standard test-drive and an additional $2,000 for the second test-drive in a 2019 EcoSport or 2019 Edge (whichever is assigned).

Drive 4 UR Community events are NOT eligible for the 2019 EcoSport or 2019 Edge Bonus Drive opportunity.

If your dealership is located in a Hispanic community, you may be eligible to receive Spanish language materials for your Drive 4 UR School event in addition to the standard event kit provided. Your dealership can check the box indicating your interest for this opportunity during the enrollment process



NEW for 2019: dealers will only be permitted to make changes one time per event. In order to request an event change, dealers must complete an Event Change Request Form, found on the Program Materials page, and submit it to or based off of the respective program you are participating in. Requests must be submitted at least 3 weeks prior to your scheduled event date and will be granted at the sole discretion of Program HQ. If you need to make multiple changes to an event, you must do so all at once and utilize one form.

In an effort to be green, dealers will receive a complete event kit for only the first Drive 4 UR School and Drive 4 UR Community events hosted in 2019. A "Kit Light" will then be sent to any subsequent events of the same program type. A list of Kit Light contents will be provided. Dealers will need to hold on to kit items from the first complete kit for use in future events.

Materials in the Complete Kit:
- Directional Sign
- Banners & Rope
- T-Shirts (S - XXL)
- Event Posters
- Car Clings
- Pens
- Clipboards
- Tablecloth
- Notebooks (D4URS only) or Tote Bags (D4URC only)
- Feather Banner

Materials in the Kit Light:
- T-Shirts (S - XXL)
- Event Posters
- Car Clings
- Pens
- Table Cloth
- Notebooks (D4URS only) or Tote Bags (D4URC only)

Please note that all dealerships will be receiving a tent with the Ford logo for the first event hosted in 2019. Your dealership will be expected to use this tent for all Drive 4 UR School and Drive 4 UR Community events you host in 2019 and potentially future sessions. Please make sure you hold onto your tent for further use.

If the check payable information given during enrollment has changed, email the check request form, found on Program Materials, to Program Headquarters at or

After an event, if the dealer is using paper waivers, please send all waivers, and if applicable, the check request form to Latitude Digital at:

Latitude Digital
806 S. Public Rd., Suite 202‬‬
Lafayette, CO 80026‬‬

If a dealer is using electronic waivers, please select “END EVENT” after your event to digitally send all waivers in for validation.

By participating in the Drive 4 UR School and Drive 4 UR Community program, a dealer agrees to host a one-day event in which participants ages 18 and over with a valid driver's license test-drive a new Ford vehicle in order to raise a $20 donation for the benefitting school. Failure to conduct test-drives may result in penalties including, but not limited to:

  • Regional notification
  • Suspension of donation funds
  • Disqualification from the program in future sessions

Program HQ reserves the right at any time to request photos from events in order to verify adherence to test-drive guidelines. Be advised that Program HQ travels frequently to events across the country without providing prior notice and will not hesitate to report infractions.

Events hosted with elementary and middle schools are considered Drive 4 UR School events and not Drive 4 UR Community events. Events hosted with high schools will continue to be part of the Drive 4 UR School program.

Events hosted with an organization in which the funds will directly benefit or go back to a school in any capacity (ex: booster clubs, PTO's, education funds) are considered Drive 4 UR School events and not Drive 4 UR Community events.

Program HQ will continue to verify that all Drive 4 UR School and Drive 4 UR Community events are operating within PMA guidelines. If there is a PMA violation, Program HQ will notify regional personnel within 30 days of enrollment in order to seek resolution. Events violating PMA boundaries are subject to cancellation.